So, by now, I’m sure we’ve all heard about the AerieMen situation with American Eagle. For those that don’t, a couple weeks ago AE put out a press release about their new men’s line #AerieMen. This line was accompanied by a campaign that celebrated male body positivity. This campaign featured four men of different shapes, sizes, and ethnicities modeling the underwear. It was super encouraging and everyone applauded the company for addressing the issue.
Then on Friday April 1st, April Fools Day, the company released another statement saying that the entire campaign was an April Fools hoax. Now I’m all for companies having a little fun, but I think that AE may have taken it too far. It’s great that they put the message put there, but to say it was a prank and had no validity to it, makes it seem as if body issues for men are all laughing matter. They are not. Many of us struggle with these issues everyday and for us it’s not a platform for a joke.
I’m going to post a link to an Instagram post by plus-size male model Zach Miko, that I think is a very well thought out statement.
I hope you guys are having a great Monday. And I’ll see you when I have something else to talk about!
Zach Miko’s post about #AerieMen
Live to sing another day!
Jalen, the Peckish artist.